While the five members of BEAST have set up their own agency, Around US Entertainment, and will be kicking off their new start with an upcoming fan meeting, the trademark issues surrounding their group name are still under deliberation.
On December 22, Around US Entertainment stated that the members Yoseob, Junhyung, Doojoon, Gikwang, and Dongwoon are currently not using the name “BEAST” for promotional purposes, and will continue to refrain from doing so while the trademark is under deliberation.
“Our representative is currently in discussion with Cube [Entertainment] regarding the matter of trademarks, and we are working towards the most favorable outcome possible… They’ve grown very fond of the name “BEAST,” as they did use it for seven years. While there is nothing decided upon yet, we hope this issue is resolved well.”
Cube Entertainment holds the “BEAST” trademark in several countries including Korea, Hong Kong, China, and Taiwan. They hold this trademark in areas of performances, music releases (both physical and digital), and commercials.
The trademarks will reportedly last until 2026, as Cube Entertainment registered them in early 2016.
Meanwhile, the five members will be holding their first official event under Around Us Entertainment on December 31. This fan meeting “777 Party” managed to reportedly sell out in just two minutes, and another fan meeting has been scheduled for earlier the same day in response to eager fans.
What do you think of the issue?