The much anticipated Star Empire rookie boy band IMFACT has finally debuted with their first ever music video “Lollipop”. The colours, aegyo, dancing and vocals will make you want to be their “lollipop”!
The video is set in a high school setting (ah, the classic!) while the boys (Lee Jian, Kim Tae Ho, Park Je Up, Lee Sang, Na Ungjae) start singing about how the girl is like a lollipop and how they like lollipop. The fresh, exciting image that they tried to established through the music video obviously worked quite well for them! The scenes shift from screen to screen of them dancing. The moves were instantly appealing with a dash of Whip Nae Nae in them with Imfact’s own twist.
One particular scene where they’re forcing Sang’s shirt off of him (coughs) was befuddling but hey no one’s complaining! And right after that Ungjae kisses Sang on the cheek (coughs rapidly). And right after THAT Sang stumbles and bumps into a, wait for it, shirtless Je Up (chokes and dies). They clearly know what fans want, those mind readers!
The high school concept has not been done in a while this well! The young feel and innocence (despite all the “naughty” scenes written above) is very apparent in their performance. The whole MV just radiates the message “boys just wanna have fun” as they bust out of class, stare at girls and basically dance their hearts out. Apart from the obvious highlights one scene that stuck to my mind was Tae Ho’s high note as he moonwalks MJ style. No one can disagree that he nailed it!
One of the many positives of the MV was that everyone got an equal amount of screen time. Often it’s hard to achieve a balance but all 5 members perfectly showed off their talents, effectively establishing their roles in the group. The music is so catchy you will find yourself humming to “Lollipop” at 12 in the night and 6 in the morning! The array of hair colours added to this whole carnival of vivid and dazzling scenes. Other rookies are going to find it hard to beat this debut video (unless two members take off their shirts). In all seriousness, Imfact’s boyish and strong performance has already turned me into a lollipop! Now, how about you?